ICONICA successfully delivered a large-scale gobo projection installation at Siraj Tower, Dubai, bringing ALMADAR’s brand identity to life through 53 metres of vertical projected signage. With a combined rated projector output of 190,000 lumens at full brightness, the solution creates a striking nighttime presence without physical lettering or sign panels across the projected area. Combining projection technology with precise alignment, the project demonstrates ICONICA’s expertise in integrating architectural lighting and brand visibility at building scale.